Home » 1998 Jaguar S-Type Pre-Launch Promotional Video

1998 Jaguar S-Type Pre-Launch Promotional Video

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Here’s another insight into how a big car manufacturer tempts a buyer to take a look at their latest offering, this time the Jaguar S-Type.

This pre-launch video shows just what went into the design and production of the Jaguar S-Type and was sent to potential customers before the launch.

Unleashed in 1999, the second incarnation of the Jaguar S-Type was an amalgamation of Jaguar’s heritage, craftmanship and new-found mass production expertise, brought about by their ownership at the time by Ford.

This promotional pack appears to have been sent to people who completed a survey and, as you can see from the accompanying letter, Jaguar were keen to get customers to swap to their brand!

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