Here’s another insight into how a big car manufacturer tempts a buyer to take a look at their latest offering, this time the Jaguar S-Type.
This pre-launch video shows just what went into the design and production of the Jaguar S-Type and was sent to potential customers before the launch.
Unleashed in 1999, the second incarnation of the Jaguar S-Type was an amalgamation of Jaguar’s heritage, craftmanship and new-found mass production expertise, brought about by their ownership at the time by Ford.
This promotional pack appears to have been sent to people who completed a survey and, as you can see from the accompanying letter, Jaguar were keen to get customers to swap to their brand!
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![2003 Jaguar S-Type 2.5 V6 4dr Auto [2003-03] SALOON Petrol Automatic](https://i.ebayimg.com/thumbs/images/g/isUAAOSw7M9l-Y8F/s-l140.jpg)
